THIS WEEK WE WERE FOCUSING ON HOW A STORE LOOKED AND THE EXPERIENCE THAT IT PROVIDES. WE STARTED BY PRESENTING OUT VIDEO SYNOPSIS FROM LAST WEEK AND RECEIVED FEEDBACK. WE CAME TO THE CONCLUSION THAT WE NEED TO INCLUDE BETTER SUBTITLES IN OURS. AFTER WE HAD PRESENTED WE WENT TO THE LIBARY TO LOOK AT DIFFERENT MATERIALS THAT WE COULD USE IN OUR STORE. WE HAVE QUITE A CLEAR IDEA OF WHAT OUR STORE WAS GOING TO LOOK LIKE SO WE THOUGHT THAT THIS WAS GOING TO BE A BIT POINTLESS AT FIRST BUT IT ACTUALLY REALLY HELPED US TO VISUALISE OUR STORE AND ALSO THINK ABOUT THE LOGISTICS OF THE STORE.
ALL OF THE MATERIALS THAT WE CHOSE WERE SUSTAINABLE AS THIS IS SOMETHING THAT WE WANT TO FEATURE IN OUR STORE. WE LOOKED AT WHAT WE WOULD USE FOR THE COUNTERS IN THE CAFE, THE COUNTERS AND SHELVES IN THE STORE, THE FLOORING AND WALLS IN THE ROOF TOP BAR AND ALSO WHAT WE WOULD USE FOR PACKAGING.
THIS GAVE US A LOT OF INSPIRATION FOR OUR STORE SO WHEN WE RETURNED WE DECIDED TO DRAW OUT A FLOOR PLAN AND LEVEL PLAN FOR OUR STORE. I MAINLY FOCUSED ON WHAT WAS GOING TO FEATURE ON EACH FLOOR AND AM GOING TO EXPAND ON IT WHEN WE LEARN TO DO CAD.
WE ALSO WENT TO VISIT OSPREY IN THE O2 JUST TO LOOK AT THE OVERALL EXPERIENCE. WHILST THE SHOP ISN’T MY STYLE IT IS STILL INTERESTING TO SEE HOW THEY HAVE MERCHANDISED IT AND WHAT OUR FIRST IMPRESSIONS ARE AS NONE OF US HAD BEEN THERE BEFORE. AS SOON AS YOU WALKED IN YOU COULD SMELL THEIR FRAGRANCE WHICH IS SOMETHING WE ARE GOING TO DO WITH OUR STORE BY HAVING PERFUME AND CANDLES AT THE FRONT OF THE STORE AND HAVING A SIGNATURE SMELL THAT CUSTOMERS CAN BUY. THERE STORE WAS ALSO VERY TIDY AND CLEAN AND JUST OVERAL AESTHETICALLY PLEASING. THE WAY THEY PRESENTED THERE PRODUCTS WAS ALSO VERY INTERESTING.
WE DECIDED TO STRAT MOOD BOARDING ON WHAT WE WANT CERTAIN ASPECTS OF THE STORE TO LOOK LIKE SO WE DECIDED ON WHAT WE NEEDED MOOD BOARDS FOR AND WHO WAS GOING TO DO THEM. WE DECIDED TO DO SOME JUST ON THE BRANDING AND VM ASWELL AS THINGS LIKE THE CAFE AND WHATS GOING TO BE SERVED IN THERE, THE SAME WITH THE ROOF TOP BAR AND THE OVERALL ARCHITECTURE OF THE STORE.
(All images my own)
My Givenchy Journal 